Some of my work
Redesigning buying options framework 2025 | Amazon
Redesigned and launched new buying options framework across the 20 countries delivering significant business results: $400MM in sales, $216MM in operating profit, and $111MM in gross profit, while also boosting secondary business metrics. The new side-by-side design to compare buying options made it easier for customers to compare buying options at a glance — such as Subscribe & Save, Used, New, Renewed, and Deals — without having to scroll up and down the page.
Purchase options & add-ons 2024 | Amazon
Redesigned CX framework and led multiple enhancements delivering $550M in profit improvement and $915M in total sales by systematically simplifying and contextualizing offer information to reduce clutter, improve conversion, and deliver measurable customer and business value at scale. Work sample available upon request
Gifting experience 2023 | Amazon
Lead Gifting CX end-to-end, driving discovery, alignment, and experimentation across the detail page ingress and gifting options, resulting in multiple experiment launches with measurable annual profit and cost savings impact, while earning trust through proactive communication and cross-functional stakeholder management.
Drone Delivery 2022 | Amazon
As a design lead for the drone delivery pre-checkout CX, an S-Team goal, I drove end-to-end discovery and design for a complex, first-of-its-kind shopping experience, solving critical customer challenges through rigorous benchmarking, user research, and iterative design, ultimately delivering a vision well-received by VPs across DEX and Prime Air.
Same-Day Delivery 2022 | Amazon
Drove measurable business impact across key business initiatives to deliver +$31MM annualized profit and +$35.5MM cost savings by helping customers find eligible items for same-day delivery, while simultaneously expanding the experience to EU customers, bringing same-day delivery flexibility and feature parity to international markets.
